iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting. With so many different goals in mind for brands, evaluating Super Bowl ad success cannot be limited to a single measure or ranking. By applying natural language processing and machine learning techniques to tens… Read More
iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting. With so many different goals in mind for brands, evaluating Super Bowl ad success cannot be limited to a single measure or ranking. That’s not to say Creative Assessment data doesn’t correlate with other… Read More
iSpot’s Ace Metrix Creative Assessment video ad testing has been gauging consumer response to Super Bowl ads* for 13 years and counting (2010-2022), covering 695 spots from 273 brands. During this period, gameday ads have certainly changed to reflect the times, but some trends have held firmly in place. Every brand may have different objectives… Read More
While the Astros beat the Phillies to win the World Series on the field, advertisers competed for eyeballs away from the action. To that end, Samsung Mobile was the most-seen brand during the 2022 World Series, with 3.20% of all TV ad impressions during the games on Fox. Year-over-year, Samsung had 333% more TV ad… Read More
On the heels of two pandemic-shortened seasons, the NBA was back to its normal 82 games and spots on the calendar for 2021-22. The result: Superstar performances, tons of parity and full arenas helped increase TV ad impressions by 12.1% during the regular season and 26.3% during the playoffs. And from season openers on Oct…. Read More
Every spring, the NFL Draft provides an opportunity for players to achieve their dreams and for teams to plot their future rosters. It’s also a chance for brands to get in front of a large TV audience for three days, as they did once again in 2022. From April 28-30, the NFL Draft delivered 8.0%… Read More
First-Ever Unified Cross Platform Measurement of America’s Biggest TV Event Reveals Average Minute Audience of 121 million Half Time Show Gives In Home Viewing a 12% Lift of 10.5 million People Super Bowl and Olympics Accounted for 69% of All TV Ad Impressions on February 13 Feb. 15, 2022 — Bellevue and New York City… Read More
Super Bowl ads have evoked many emotions – joy, sadness, empowerment, etc. – over the years. But sometimes, emotions about a specific ad are better captured by a single phrase: “WTF?” The declaration doesn’t necessarily connote an ad that scored poorly with audiences. At times, it can mean uncertainty, confusion or just a certain randomness… Read More
NBCU is officially breaking free from the TV measurement status quo with its 2022 Winter Olympics coverage. Ahead of the TV tentpole, NBCU announced iSpot as the network’s first preferred measurement partner to test alternative TV currencies during the Winter Olympic Games and Super Bowl LVI. Modernizing the way TV is valued after 70+ years… Read More
After watching Cheetos’ “Can’t Touch This” commercial during the 2020 Super Bowl, we feared we’d never see a funnier ad in the Big Game. Another clever combination of humor, defining product truth, great script, and perfect song just seemed so improbable. Until 2021, when the Frito-Lay brand struck again during the Big Game and came… Read More
This year’s NFL Playoffs have rewarded TV audiences with some thrilling games, and brands have benefitted as a result. Still, some brands produced more likeable creatives than others, which further optimized their TV ad impact at this point in the Playoffs. Using the Likeability Score from our survey-based Creative Assessment, we were able to pinpoint… Read More
Likeability. The concept is pretty straightforward, but what defines how Likeable an ad is? Might the notion change from year to year, as fortunes, politics, and social issues fluctuate? Can anyone agree, and if so, what drives that feeling of liking an ad? With the Super Bowl being the ad world’s biggest stage, mass appeal… Read More