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Roku Could Soon Patent Tech That Can Sense When Content Is Paused—and Run Ads
Aug 29, 2024 by Nunes Magic (SB Nation)
Syracuse Football: Looking At Realignment Through a Television Lens
Aug 28, 2024 by The Measure
Realignment Moves 6 of 15 Most-Watched Teams To New Conferences
Aug 26, 2024 by The Measure
Big Ten, SEC Expansion Consolidates Over Half Of College Football Audience
Aug 23, 2024 by Adweek
Simplifying Advertising in Walled Gardens With Sean Muller of iSpot
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Big Ten, SEC Could Seize Majority Viewing Share by Themselves
Aug 23, 2024 by Forbes
College Football 2024: Conference Realignments & Expanded Playoffs
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Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On?
Aug 22, 2024 by WardsAuto
Summer Sales Events Front and Center in Most-Seen Auto TV Ads
Aug 21, 2024 by Sports Business Journal
MiLB teams with Snapchat to promote ‘Less Likes, More Love’ campaign
Aug 20, 2024 by Fierce Pharma
AbbVie Launches New Skyrizi Commercial After Topping TV Drug Ad Spenders’ Ranking in July
Aug 20, 2024 by AdAge
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Aug 19, 2024 by eMarketer
Nielsen to Combine Big Data With Panel Measurement, Catching Up to Competitors
Aug 16, 2024 by StreamTV Insider
Wolk’s Week in Review: The NCTC’s very smart bundle play, iSpot gets JICced
Aug 14, 2024 by eMarketer
The Joint Industry Committee certifies iSpot, completing its Nielsen-alternative trifecta
Aug 14, 2024 by Advanced Television
iSpot granted national TV currency certification by US
Aug 14, 2024 by Cynopsis
Cynopsis 08/14/24: Peacock Playing More Games with “Love Island”
Aug 13, 2024 by ad exchanger
ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race
Aug 13, 2024 by Adweek
iSpot Officially Receives National TV Currency Certification From JIC
Aug 13, 2024 by StreamTV Insider
iSpot Secures US JIC certification as National TV Currency
Aug 13, 2024 by MediaPost
iSpot ‘Certified’ As Ad Currency, First For Personified Demos
Aug 13, 2024 by TV News Check
U.S. Joint Industry Committee Grants iSpot National TV Currency Certification
Aug 13, 2024 by TVTechnology
U.S. Joint Industry Committee Grants iSpot National TV Currency Certification
Aug 13, 2024 by PR Web
U.S. JOINT INDUSTRY COMMITTEE AWARDS ISPOT CERTIFICATION AS NATIONAL CURRENCY
Aug 13, 2024 by The Washington Post
Here’s how much tech companies are spending to tell you AI is amazing
Aug 1, 2024 by MediaPost
QSR Network TV Spending Down, While Streaming Spend Increases
Jul 26, 2024 by Bloomberg
McDonald’s $5 Value Meal Is Slowly Bringing Diners Back
Jul 26, 2024 by Marketing Brew
Modelo’s TV ad spend lends new meaning to the term ‘beer money’
Jul 17, 2024 by Reuters
Paris Olympics marketing blitz powered by female athletes
Jul 10, 2024 by Sports Business Journal
‘Twisters’ chases motorsports fans with pair of weekend activations
Jul 2, 2024 by The Wall Street Journal
Wegovy Outspends TV Advertisers in June Ahead of More Weight-Loss Competition
Jun 13, 2024 by MediaPost
Albertsons Media Collective Launches Effort To Boost Retail Media, CTV Campaigns
Jun 3, 2024 by eMarketer
Data Drop: 5 Charts to Help Reach Patients Through Advertisements
Jun 3, 2024 by Sports Business Journal
Company Town: How Nationwide saved pro sports for Columbus
May 6, 2024 by Sports Business Journal
Properties look to future of electric and hybrid vehicles
Apr 30, 2024 by AdAge
ROKU AND ISPOT WILL SHARE DATA, STREAMLINING CONNECTED TV MEASUREMENT
Apr 29, 2024 by Deadline
‘Challengers’ Serves Biggest U.S. Opening To Luca Guadagnino At $15M
Apr 19, 2024 by ad exchanger
How This Kid-Focused Media Company Balances Privacy And Ad Measurement
Apr 18, 2024 by MediaPost
Automotive National TV Spending Down 9.1% Year-Over-Year
Apr 12, 2024 by Next | TV
27% of Advertisers To Spend More in Upfronts: iSpot Survey
Apr 5, 2024 by ad exchanger
How To Measure TV And Video Viewership When Every Currency Is Different
Apr 5, 2024 by Fierce Pharma
AbbVie retains ad spending leadership, but some surprise drugs make the top 10 in March
Apr 4, 2024 by The New York Times
TikTok Turns to Nuns, Veterans and Ranchers in Marketing Blitz
Mar 26, 2024 by Endpoints Rx
MarketingRx roundup: Pharma advertisers and March Madness
Mar 25, 2024 by Fierce Pharma
AbbVie spotlights hands-on jobs in latest ‘Just Okay’ spot for Rinvoq
Mar 23, 2024 by Reuters
US home flipping malaise pinches reality TV stars to contractors
Mar 23, 2024 by WardsAuto
Hyundai Hopes to ‘Add More Joy’ in Most-Seen Auto TV Ad
Mar 21, 2024 by The Measure
Advertisers Are Still Winning With Vanderpump Rules
Mar 12, 2024 by Endpoints Rx
MarketingRx roundup: Pfizer, Lilly lead Academy Awards pharma ads
Mar 11, 2024 by Sports Business Journal
Insurers, QSRs lead the way for national TV ad spend on NCAA men’s hoops
Mar 8, 2024 by Fierce Pharma
AbbVie leads DTC spend once again as overall spending drops like a stone in February
Feb 20, 2024 by The Wall Street Journal
Rivian Hires New Marketing Leader as It Prepares to Unveil First Economy Line
Feb 20, 2024 by Endpoints Rx