5 Ways Brands Drive Outcomes With Video Ad Testing. Get the Playbook>
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Press Center

All News

All Announcements iSpot Data in the News iSpot in the News
The Wrap

Announcements

Mar 27, 2025 by The Wrap

Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response

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eMarketer

Announcements

Mar 27, 2025 by eMarketer

Paramount, iSpot partner to track consumer ad responses without Nielsen metrics

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PPC Land

Announcements

Mar 27, 2025 by PPC Land

iSpot Unveils Attribution Solution for Rapid Performance Tracking

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The Measure

Announcements

Mar 27, 2025 by The Measure

iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

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AdAge

Announcements

Mar 27, 2025 by AdAge

iSpot Signs Paramount As First User of New TV Outcomes Measurement Platform

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Adweek

Announcements

Mar 27, 2025 by Adweek

iSpot Launches Fast Outcomes Insights Across TV and Streaming

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ad exchanger

Announcements

Mar 27, 2025 by ad exchanger

iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount

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Variety

Announcements

Mar 27, 2025 by Variety

Paramount Taps iSpot Technology to Measure Consumer Response to Ads

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MediaPost

Announcements

Mar 27, 2025 by MediaPost

iSpot Scales ‘Outcomes’ Product, Paramount First Client

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TVREV

Announcements

Mar 27, 2025 by TVREV

iSpot Launches ‘Outcomes At Scale,’ Enabling Publishers To Measure Campaign Results In Flight

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Advanced Television

Announcements

Mar 27, 2025 by Advanced Television

iSpot Launches Outcomes at Scale; Paramount Integration

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Adweek

Announcements

Mar 27, 2025 by Adweek

iSpot Launches Outcomes at Scale to Power Rapid Performance Tracking Across TV and CTV

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Front Office Sports

iSpot Data in the News

Mar 26, 2025 by Front Office Sports

RFK-Threatened Pharma Ad Ban Wouldn’t Hurt NFL Broadcasters

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Live Now FOX

iSpot Data in the News

Mar 25, 2025 by Live Now FOX

RFK Jr. Reportedly Plans to Ban Pharmaceutical Ads on TV

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The Measure

iSpot Data in the News

Mar 25, 2025 by The Measure

What Else Are NCAA Tournament Audiences Watching?

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AdAge

iSpot Data in the News

Mar 25, 2025 by AdAge

Watch the Newest Commercials From AT&T, Dick’s Sporting Goods, Gatorade and More

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Cynopsis

iSpot in the News

Mar 24, 2025 by Cynopsis

What We Learned at CTV Connect

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The Measure

iSpot Data in the News

Mar 24, 2025 by The Measure

Women’s College Basketball Viewing Grows Even Without Caitlin Clark

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TVREV

iSpot in the News

Mar 24, 2025 by TVREV

Hot List: When The Truth Is Hard To Find

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AdAge

iSpot Data in the News

Mar 24, 2025 by AdAge

Watch the Newest Commercials From DuckDuckGo, Apple, the Home Depot and More

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The Measure

iSpot Data in the News

Mar 21, 2025 by The Measure

Wendy’s Scores Likeability Win Among NCAA Ads

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AdAge

iSpot Data in the News

Mar 21, 2025 by AdAge

Watch the Newest Commercials From Powerade, Hulu, Clover and More

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The Measure

iSpot Data in the News

Mar 20, 2025 by The Measure

Olive Garden, Applebee’s Dominate Casual Dining Streaming Ad SOV

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MM+M

iSpot Data in the News

Mar 20, 2025 by MM+M

Hoop Dreams: Women’s Basketball Drives Slam Dunk Results for Pharma Brands

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Ars Technica

iSpot Data in the News

Mar 20, 2025 by Ars Technica

Apple Loses $1B a Year on Prestigious, Minimally Viewed Apple TV+: Report

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The Prospector

iSpot Data in the News

Mar 20, 2025 by The Prospector

The Door to Sports Betting Is Closed for Texans, But Can It Be Opened Soon?

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AdAge

iSpot Data in the News

Mar 19, 2025 by AdAge

Watch the Newest Commercials From Native, Finish, Ziprecruiter and More

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GEMA

iSpot Data in the News

Mar 19, 2025 by GEMA

Promo Mojo: Cable, Led by HGTV, Takes Over Ranker

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The Measure

iSpot Data in the News

Mar 18, 2025 by The Measure

Audi TV Spot Stands Out in February

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AdAge

iSpot Data in the News

Mar 18, 2025 by AdAge

Watch the Newest Commercials From Starbucks, Infiniti, Capital One and More

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Crain's Cleveland Business

iSpot Data in the News

Mar 17, 2025 by Crain's Cleveland Business

Progressive Eyeing NASCAR Team Sponsorship: Report

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AdAge

iSpot Data in the News

Mar 17, 2025 by AdAge

Watch the Newest Commercials From Jimmy John’s, Experian, Buffalo Wild Wings and More

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Sports Business Journal

iSpot Data in the News

Mar 16, 2025 by Sports Business Journal

Sources: Progressive in Talks for NASCAR Team Deal

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WardsAuto

iSpot Data in the News

Mar 14, 2025 by WardsAuto

Hyundai Tops Latest Ranking of Most-Seen Auto TV Ads

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The Measure

iSpot Data in the News

Mar 14, 2025 by The Measure

Disney Owns Women’s Most-Liked TV Spot of 2024

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Marketing Brew

iSpot Data in the News

Mar 12, 2025 by Marketing Brew

State Farm Taps Jason Bateman, Not Athletes, For March Madness Ad

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MM+M

iSpot in the News

Mar 12, 2025 by MM+M

Dupixent Tops Pharma TV Ad Rankings for First Time in 2025

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Fierce Pharma

iSpot in the News

Mar 12, 2025 by Fierce Pharma

AbbVie Regained TV Ad Spending Lead Amid February Slowdown, With Rinvoq and Skyrizi Back on Top

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Marketing & Pharma

iSpot Data in the News

Mar 12, 2025 by Marketing & Pharma

Tuned In to Pharma: Pfizer, AbbVie Brand Ads, Plus Gsk and Lilly Awareness Spots Top February Perceptions

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AdAge

iSpot Data in the News

Mar 12, 2025 by AdAge

Watch the Newest Commercials From Popeyes, Dutch, the NCAA and More

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AdAge

iSpot Data in the News

Mar 12, 2025 by AdAge

State Farm Taps Jason Bateman, Not Athletes, for March Madness Ad

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The Measure

Announcements

Mar 12, 2025 by The Measure

Don’t Miss This Year’s TV Disrupt Event

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MediaPost

iSpot Data in the News

Mar 11, 2025 by MediaPost

Automotive TV Spending Nearly Flat In February

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The Measure

iSpot Data in the News

Mar 11, 2025 by The Measure

Data: Pharma’s Premium TV Ad Placement Strategy

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AdAge

iSpot Data in the News

Mar 11, 2025 by AdAge

Watch the Newest Commercials From Jersey Mike’s, TikTok, Starbucks and More

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The Sports Rush

iSpot Data in the News

Mar 9, 2025 by The Sports Rush

NFL and MLB Marketing Agent Hypes Patrick Mahomes’ 5 Super Bowl Appearances: “I Call This an Annual Tradition”

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Marketing Brew

iSpot Data in the News

Mar 7, 2025 by Marketing Brew

Advertisers Expect Ad Spend Slowdown Amid Tariff Uncertainty

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WardsAuto

iSpot Data in the News

Mar 7, 2025 by WardsAuto

Late-Night Talk Shows Drive Reach for VW’s Most-Seen Auto TV Ad

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The Measure

iSpot Data in the News

Mar 7, 2025 by The Measure

Streaming’s Top Pharma Advertisers Of 2024

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List23

iSpot in the News

Mar 7, 2025 by List23

The Increase in Alt-Measurement Companies Suggests That Marketers Are Trying to Balance Their Brand With Performance Thinking

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The Measure

iSpot in the News

Mar 6, 2025 by The Measure

Women’s Soccer Scores With Big Name Sponsorships

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The Wall Street Journal

iSpot Data in the News

Mar 6, 2025 by The Wall Street Journal

Ontario’s Nice Rhetoric Is Over. Its Ad Campaign Touting Friendship Isn’t.

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GEMA

Announcements

Mar 5, 2025 by GEMA

Promo Mojo: ABC Shines With 97th Annual Academy Awards

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TVREV

iSpot Data in the News

Mar 4, 2025 by TVREV

Could A Pharma Ad Ban Shake Up The TV Industry?

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Next in Media

iSpot Data in the News

Mar 4, 2025 by Next in Media

How RFK Jr. Could Blow Up TV Advertising

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AdAge

iSpot in the News

Mar 3, 2025 by AdAge

ANA’s Cross-Media Venture Hires Google and VideoAmp Vets, Nears TV Measurement Deal

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The Measure

iSpot Data in the News

Mar 3, 2025 by The Measure

Ram Trucks Drives Up Automaker Streaming TV Ad SOV

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Retail Brew

iSpot in the News

Mar 3, 2025 by Retail Brew

Target Posted to Instagram Eight Times for Black History Month Last Year. This Year? Just Once

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The Measure

iSpot Data in the News

Mar 3, 2025 by The Measure

Which Brands Advertised During 2025 Oscars? (Full List)

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AdAge

iSpot Data in the News

Mar 3, 2025 by AdAge

Watch the Newest Commercials From Olay, Experian, Venus and More

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Deadline

iSpot Data in the News

Mar 2, 2025 by Deadline

‘Captain America: Brave New World’ At $15M Leads Lowest Weekend YTD, ‘Last Breath’ Gasping $7.8M – Box Office Sunday Update

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Sportico

iSpot Data in the News

Feb 28, 2025 by Sportico

Proposed Pharma Ad Ban May Be a Bitter Pill to Swallow for Sports TV

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Marketing & Pharma

iSpot Data in the News

Feb 28, 2025 by Marketing & Pharma

Tipping Point? Pharma Marketing Creativity Compliments Surge After Super Bowl, but Experts Say It’s Been a Long Time Coming

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AdAge

iSpot Data in the News

Feb 28, 2025 by AdAge

Watch the Newest Commercials From Sling, GoDaddy, DirecTV and More

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WardsAuto

iSpot in the News

Feb 27, 2025 by WardsAuto

Hockey, Basketball Provide Wide Reach for Latest Most-Seen Auto TV Ads

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The Measure

iSpot Data in the News

Feb 27, 2025 by The Measure

Liberty Mutual’s Hit ‘Farm’ Spot Maintains High Attention

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Digiday

iSpot Data in the News

Feb 26, 2025 by Digiday

Future of TV Briefing: Sports Is Becoming a Bigger Part of Streaming Services’ Programming Libraries

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The Current

iSpot in the News

Feb 26, 2025 by The Current

Blockgraph, VideoAmp Partner to Tie TV Ads to Sales Data

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The Quadrilateral

iSpot Data in the News

Feb 26, 2025 by The Quadrilateral

Major(s) News & Notes, February 27, 2025

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Digiday

iSpot in the News

Feb 25, 2025 by Digiday

Rise of Alt-Measurement Firms Shows Marketers Are Balancing Brand and Performance Thinking

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MM+M

iSpot Data in the News

Feb 24, 2025 by MM+M

Following their flashy Super Bowl ad buys, healthcare and pharma players face pushback

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The Measure

iSpot Data in the News

Feb 24, 2025 by The Measure

Michelob, Modelo Take Opposite Approaches To Streaming, Linear TV

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Moviz Ark

iSpot Data in the News

Feb 24, 2025 by Moviz Ark

‘The Monkey’ Sets Neon 2nd Biggest Opening with $14M+ at the BO!!

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ESPN

iSpot in the News

Feb 24, 2025 by ESPN

‘An Insatiable Acquisitions Appetite’: Sports Betting Industry Facing Major Challenges Despite Growth

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Deadline

iSpot Data in the News

Feb 23, 2025 by Deadline

Neon Sees 2nd Biggest Opening With ‘The Monkey’ At $14M+ In Midst Of ‘Anora’ Awards Season Tear – Box Office

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Sportico

iSpot Data in the News

Feb 21, 2025 by Sportico

ESPN Broke Up With MLB Because the Money Just Didn’t Add Up

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WardsAuto

iSpot Data in the News

Feb 21, 2025 by WardsAuto

Subaru Touts Reliability in Latest Most-Seen Auto TV Ad

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TVREV

iSpot Data in the News

Feb 21, 2025 by TVREV

What The ESPN-MLB Divorce Says About TV Sports Rights

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TVREV

iSpot Data in the News

Feb 21, 2025 by TVREV

TV Advertising Under Attack, “Landman” Is The New “Fire Country”

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The Measure

iSpot Data in the News

Feb 21, 2025 by The Measure

Progressive Owns 25% of Auto/General Insurance Ad SOV on Both Linear & Streaming

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AdAge

iSpot Data in the News

Feb 21, 2025 by AdAge

Watch the Newest Commercials From Starbucks, Applebee’s, Toyota and More

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StreamTV Insider

iSpot in the News

Feb 20, 2025 by StreamTV Insider

VideoAmp Ramps Sports Measurement Strategy With Dan Donnelly at the Helm

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Digiday

iSpot in the News

Feb 19, 2025 by Digiday

Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement

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Reuters

iSpot in the News

Feb 19, 2025 by Reuters

Fact Check: No Evidence Elon Musk Spent Millions of Dollars on Super Bowl Ads

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Andscape

iSpot Data in the News

Feb 19, 2025 by Andscape

How New Balance is Building an NBA Dynasty

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The Measure

iSpot Data in the News

Feb 19, 2025 by The Measure

Chick-fil-A Takes Biggest Bite of QSR Streaming TV Ad SOV

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Sports Business Journal

iSpot Data in the News

Feb 19, 2025 by Sports Business Journal

I’m Blue: Ford Using New Ad to Spotlight Omnipresence in Motorsports

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AdAge

iSpot Data in the News

Feb 19, 2025 by AdAge

Watch the Newest Commercials From Progressive, Turbotax, Golden Corral and More

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Spots n Dots

iSpot Data in the News

Feb 19, 2025 by Spots n Dots

iSPOT.TV: Automakers Spend Big on NFL, NBA in Jan.

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Streaming Media

iSpot in the News

Feb 18, 2025 by Streaming Media

Roku Data Cloud Arrives—Is Data (Finally) Becoming More Transparent?

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MediaPost

iSpot Data in the News

Feb 18, 2025 by MediaPost

Automakers Spend Big On Sports In January

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Cable Spots

iSpot Data in the News

Feb 18, 2025 by Cable Spots

iSPOT.TV: Automakers Spend Big on NFL, NBA in Jan.

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WhaTech

iSpot Data in the News

Feb 17, 2025 by WhaTech

Global Television Station Market Advancements Highlighted by Outlook 2025-2034: Growth Drivers, Share, And Trends

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The Measure

iSpot Data in the News

Feb 17, 2025 by The Measure

Rocket Records Consumer Intent Win Among Super Bowl Spots

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TVREV

iSpot Data in the News

Feb 17, 2025 by TVREV

Hot List: Irony is the New Green

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Moviz Ark

iSpot Data in the News

Feb 17, 2025 by Moviz Ark

‘Captain America: Brave New World’ Set for $100M 4-Day Opening at the BO

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Chip Company

iSpot Data in the News

Feb 16, 2025 by Chip Company

Captain America Brave New World Opening Weekend Box Office

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Deadline

iSpot Data in the News

Feb 16, 2025 by Deadline

Disney Calls ‘Captain America: Brave New World’ 4-Day At $100M Opening – Box Office Update

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The Good Men Project

iSpot Data in the News

Feb 15, 2025 by The Good Men Project

Telehealth Companies Boost Ad Spending While Taking on More Complex Medicine

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Medium

iSpot Data in the News

Feb 14, 2025 by Medium

Brand Takeaways From the 2025 Super Bowl Ads

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