Etsy is kicking off the holiday shopping season with a campaign dedicated toward travelers, with a focus on the importance of family and friends vs. a promotional brand message. As the spot says, “Distance means so little when a gift says so much.” Since the campaign kicked off on Oct. 30, the ads have generated… Read More

By testing all video creatives, marketers can look cross-sectionally and within categories to understand the complex communication required to have an impact with today’s increasingly challenging consumer.  In iSpot’s Marketing Master Series, we will look at what marketers are actually doing, rather than being prescriptive about what they should do. We look at these marketing… Read More

While the Astros beat the Phillies to win the World Series on the field, advertisers competed for eyeballs away from the action. To that end, Samsung Mobile was the most-seen brand during the 2022 World Series, with 3.20% of all TV ad impressions during the games on Fox. Year-over-year, Samsung had 333% more TV ad… Read More

iSpot is honored to be recognized as the Hottest TV Measurement Company of 2022 in  Adweek’s annual Hot TV List. Adweek’s annual Hot List is an industry standard that awards the best and brightest brands in TV, media, digital and tech. This comes off a pivotal year for iSpot, with high-level acquisitions, investments, and partnerships… Read More

Halloween is regularly one of the busiest times of year for candy, as brands want to be top-of-mind for shoppers loading up before trick-or-treating. But every candy product has its own approach to TV advertising around this time of year, as the last couple months have shown. Since Sept. 1, candy & gum brands have… Read More

Along with iSpot’s full Q3 TV Advertising Rundown report, we’ve also created breakouts for some of the biggest industries on TV.  In retail, both est. national TV ad spend and ad impressions during new-airing programming showed slight dips compared to the previous quarter. However, major retail brands also surged – especially when compared to last… Read More

As consumers adjust to a post-pandemic world, marketers are taking the opportunity to spiff up, dust off, refresh their brands and reemerge with new focus and attitude. In the prior installment of the Marketing Masters Series, we examined brands that braved moving beyond long-standing campaigns to pursue new consumer segments and new growth. In this… Read More

TV’s evolution continued apace in Q3 2022. However, amid that change came some of what you may expect: The NFL and college football dominated TV ad impressions. QSR, insurance and automaker brands were among the most-seen industries. Audiences liked ad creatives that included pets and comedic celebrity performances. But there were plenty of new and… Read More

As consumers adjust to a post-pandemic world, marketers are taking the opportunity to spiff up, dust off, refresh their brands and reemerge with new focus and attitude. In the prior installment of the Marketing Master Series, we looked at brands that leveraged past campaigns to connect with today’s complex viewers in an environment with new… Read More

This past year saw transformative changes across the TV ad industry, as audience fragmentation grew, the migration to streaming continued, and the call for better cross-platform measurement was louder than ever. As networks and advertisers alike work to embrace the evolving reality of TV, it’s worth looking back at where brands found audience reach during… Read More

On Monday, September 12, iSpot accepted the 2022 award for Best Use of Data at the Advanced Advertising Summit in New York. The award-winning case study shows how DriveTime leveraged Integrated User Level Data from iSpot.tv to increase return on advertising spend (ROAS) by 26% compared to the previous year.  DriveTime needed deeper insight into… Read More