Unilever’s Dove brand has a history of breaking down stereotypes and reframing the concept of beauty through thought-provoking and inspiring ads. Since the Real Beauty campaign launched in 2004, Dove has supported women with being real about their bodies, while creating a world where beauty is embraced as a source of confidence, instead of anxiety…. Read More
With all the new TV currency conversations and announcements percolating in 2022, iSpot was honored to be the first alternate currency provider NBCU brought forth after a massive and historic due diligence to rewrite the way TV is bought, sold and measured. We are also pleased with the results of pilots with WarnerMedia and Paramount… Read More
The way people watch TV has changed for good. Recent research by eMarketer found that 73.1% of US households already consume OTT video.(1) TV advertisers are taking note and shifting more spend to cross-platform TV campaigns to stay ahead of the curve. Nowadays, media buyers are allocating nearly 50% of their video budget to streaming… Read More
Building on our recent momentum as the preferred currency for NBCUniversal in the 2022 Upfronts, we’re excited to expand our currency capabilities to include measurement of incremental audiences for NBCUniversal campaigns that utilize Twitter Amplify. The news, which was first announced by Twitter at the 2022 IAB NewFronts, marks another step for brands looking to… Read More
DriveTime’s evolving TV strategy DriveTime started working with iSpot in 2019 to improve linear TV measurement. About a year later, DriveTime began testing OTT to better justify and optimize their TV and streaming investments. Prior to 2019, DriveTime relied on slow, scattered and unreliable TV data. The manual process connecting data points to internal information,… Read More
Every spring, the NFL Draft provides an opportunity for players to achieve their dreams and for teams to plot their future rosters. It’s also a chance for brands to get in front of a large TV audience for three days, as they did once again in 2022. From April 28-30, the NFL Draft delivered 8.0%… Read More
We’re excited to announce Goldman Sachs is investing $325 million in iSpot to accelerate the development of alternative currencies, cross-screen measurement capabilities, and expansion of our customer success and sales footprint. Together with clients, partners and employees, iSpot has built a trusted solution from the buy side to justify and optimize TV investments. We’ve created… Read More
The TV ad industry is in the midst of a radical transformation. Throughout Q1, media companies partnered with TV measurement providers, like iSpot.tv, to evaluate and implement alternative currencies ahead of this year’s upfronts. To help advertisers prepare for this new era of TV currency and measurement, iSpot brought together industry experts from the buy… Read More
A seismic shift tore through the TV marketplace in Q1 2022. The buy and sell-side partnered with measurement providers to evaluate and, in some cases, implement alternative currency ahead of the Upfronts. Modern TV ad measurement certainly rose to the occasion. The industry started migrating away from legacy methods of program-proxy measurement and toward ad-first,… Read More
We are excited to share that on the heels of our ongoing currency testing, today WarnerMedia Ad Sales and IPG Mediabrands announced a new test-and-learn initiative for alternative video ad performance measurement ahead of this year’s Upfronts. As TV audiences are more scattered than ever before, accurate cross-platform ad performance is crucial for campaigns large… Read More
As iSpot nears its 10th birthday this April, another milestone was notched in its journey to modernize TV measurement. On the iconic NBC Studio 8H stage during the One22 event, iSpot became the first measurement company certified by NBCU for use as currency in the purchasing of national advertising campaigns. See the moment where it… Read More
With streaming viewership and ad spend snowballing, measuring reach, frequency, overlap and incrementality across linear and CTV is critical for marketers to get a true understanding of advertising performance. From there, marketers can optimize CTV campaigns to reach new audiences that are not accessible with linear buys. Frequency can be better managed, avoiding oversaturating households… Read More