Victoria’s Secret has often been in the news over the past few years but not always for the best reasons. Now, the women’s apparel and accessories juggernaut is out with the first ad in its long-promised rebranding. VS never really apologized for its past, although the new ad recognizes the need for changes they claim… Read More
The best media optimization in the world will not save an ad campaign if the creative misses the mark with viewers. In fact, studies show creative quality has the largest impact on campaign effectiveness, significantly beating out other components such as targeting, brand, and even reach.(1) Brands often run the risk of putting the wrong… Read More
Direct-to-consumer ad growth is not slowing down on TV, even as the U.S. spent the last year opening back up after Covid. Compared to the first half of 2019, nearly twice as many DTC brands appeared on TV in the first half of 2022. And compared to the same period last year, these brands have… Read More
On the heels of two pandemic-shortened seasons, the NBA was back to its normal 82 games and spots on the calendar for 2021-22. The result: Superstar performances, tons of parity and full arenas helped increase TV ad impressions by 12.1% during the regular season and 26.3% during the playoffs. And from season openers on Oct…. Read More
The Cannes Lions International Festival of Creativity begins on June 20, recognizing many of the past year’s top ads and campaigns from around the world. While we don’t yet know which ads will be up for the 2022 Cannes Lions awards, you can bank on every inclusion on the shortlist being an exceptional representation of… Read More
For the last year, iSpot and GroupM have been working in partnership on an extensive research initiative to bring insights about CTV ad delivery to market. We set out to determine what percentage of CTV ad impressions are delivered and not-delivered to the TV screen across publishers and platforms, on a campaign basis. Our analysis… Read More
If you’ve watched live sporting events on TV in the last year, you’ve almost certainly seen ads for online sportsbooks. With sports betting legalization growing in the U.S., both established and new brands see TV as a way to acquire customers and get ahead of the competition. So how have these marketers bet on TV… Read More
Unilever’s Dove brand has a history of breaking down stereotypes and reframing the concept of beauty through thought-provoking and inspiring ads. Since the Real Beauty campaign launched in 2004, Dove has supported women with being real about their bodies, while creating a world where beauty is embraced as a source of confidence, instead of anxiety…. Read More
With all the new TV currency conversations and announcements percolating in 2022, iSpot was honored to be the first alternate currency provider NBCU brought forth after a massive and historic due diligence to rewrite the way TV is bought, sold and measured. We are also pleased with the results of pilots with WarnerMedia and Paramount… Read More
The way people watch TV has changed for good. Recent research by eMarketer found that 73.1% of US households already consume OTT video.(1) TV advertisers are taking note and shifting more spend to cross-platform TV campaigns to stay ahead of the curve. Nowadays, media buyers are allocating nearly 50% of their video budget to streaming… Read More
Building on our recent momentum as the preferred currency for NBCUniversal in the 2022 Upfronts, we’re excited to expand our currency capabilities to include measurement of incremental audiences for NBCUniversal campaigns that utilize Twitter Amplify. The news, which was first announced by Twitter at the 2022 IAB NewFronts, marks another step for brands looking to… Read More
DriveTime’s evolving TV strategy DriveTime started working with iSpot in 2019 to improve linear TV measurement. About a year later, DriveTime began testing OTT to better justify and optimize their TV and streaming investments. Prior to 2019, DriveTime relied on slow, scattered and unreliable TV data. The manual process connecting data points to internal information,… Read More