Advancing the future of advertising takes strong partnerships. That’s why we’re excited to deepen our partnership with FOX Advertising, expanding our work together to deliver always-on attribution and outcomes measurement through the FOX AdStudio. Following a successful year of collaboration, our expanded partnership helps advertisers measure and optimize campaign performance across FOX’s premium linear and… Read More
Look at nearly any media representation survey and you’ll find that Hispanic audiences—as well as African American and LGBTQ—are wildly underserved. Fuse Media, a Latino-owned global entertainment company, is one of the few specifically serving them creating and distributing FAST owned and operated channels to multicultural audiences, as well as Culture Collective, a multi-network advertising… Read More
Kimberly Bikowski, Director of Marketing Insights for Dick’s Sporting Goods, has over a decade of experience in product development and marketing insights. At Dick’s, Bikowski told us, they prioritize the integration of media and creative – and that integration has been instrumental in refining Dick’s demographic targeting. She also emphasized that becoming an iconic brand… Read More
The first half of 2026 was nothing short of a blockbuster for TV advertisers. Between high-stakes live sports, the action of the 2026 Milan Cortina Winter Olympics, reliable daytime mainstays, and a continuous battle between insurance giants, brands had to deploy sophisticated, cross-platform strategies to capture consumers. According to iSpot data, estimated national TV ad… Read More
We recently sat down with Tori Stowers, who leads the video and audio activation team at CarMax, the largest used-car retailer in the U.S. Her team is responsible for driving business outcomes across linear TV, CTV, streaming audio and podcasts. In this Measurement Mavens conversation, Stowers discusses how CarMax thinks about KPIs, why fragmentation requires… Read More
As the television landscape continues to evolve rapidly with linear, streaming and social video, outcomes and optimization have quickly become all the rage. We sat down with iSpot President and CRO Julie Van Ullen to discuss the importance of understanding outcomes, new currencies, and more in a fragmented media landscape. Julie spoke directly to the… Read More
The rapidly accelerating evolution of the modern television and video advertising landscape. With linear viewership contracting and streaming, YouTube, and social video expanding exponentially, advertisers are clamoring for outcomes-based measurement and optimization. So we sat down with iSpot Founder and CEO Sean Muller, whose focus spans the entire cross-platform media lifecycle, to get some answers… Read More
We’re on a mission to create not just the measurement of the future, but solutions that allow brands and media sellers to measure and reach everyone, regardless of their demography. That is why we are thrilled to be named the official measurement provider for Fuse Media—a leading Latino-owned media company that boasts Billboard Español TV… Read More
We sat down with Michele Resnick, VP of Campaign Effectiveness at Warner Bros. Discovery. With decades of experience in measurement and media effectiveness, Resnick shared how her work spans the full marketing funnel—connecting upper-funnel brand outcomes like awareness and favorability to lower-funnel performance metrics and business results. In the conversation, Resnick also spoke to the… Read More
According to iSpot’s annual Video Ad Spend and Strategy Report–which surveys marketers in the industry–the 2026 Upfronts will be defined by stable marketing budgets but a clear acceleration toward digital platforms, outcome-based measurement and a deeper look at how AI will fundamentally reshape the media market. Here are some other key takeaways from the iSpot… Read More
Two weeks ago, iSpot brought together brand leaders, publishers and measurement practitioners for TV Disrupt 2026, and the timing couldn’t have been better. AI is reshaping every corner of the industry. But trust hasn’t kept pace. This year’s TV Disrupt theme—Putting the Ad Intelligence in AI—was iSpot’s answer to the moment. Not AI for the… Read More
For years, advertisers measured and optimized YouTube performance on a separate playing field from the rest of their video ad spend—a standalone report that never quite connected to the broader audience picture. But for the typical TV viewer, that separation doesn’t exist. When they sit down to watch something, YouTube often carries the same weight… Read More