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Video is thriving as a medium for consumers – be it streaming in the living room or enjoying short-form videos on your mobile phone. Growth in viewing on connected Television sets and multiple devices has surfaced an enormous challenge of measuring and managing video buying across linear, linear addressable, and digital channels. Further, the industry… Read More

The Accelerator Virtual event presented by ARF will discuss attribution, marketing mix models, in-market testing and the science of marketing performance measurement. It will present timely research and expert discussion to answer some of the industry’s most pressing questions: Are experiments successfully filling the attribution void? Is in-housing on the rise? Are we experiencing a… Read More

Hear from leaders across the media landscape as they share insights on Addressable media, where it is today, and what needs to be done to drive Addressable at scale across the industry. Join the session Addressing Measurement in a Nascent, Dynamic Multiplatform Marketplace at 2:45 pm ESTto hear Stu Schwartzapfel, EVP of Media Partnerships at… Read More

Jodie McAfee, SVP of Agency Partnerships at iSpot, will speak at the EGTA Study in NYC Event on October 27th at 12:00 p.m. EST in a panel discussing measurement innovation, currency development, and investment.

iSpot is proud to sponsor the Upwardly Gala 2022 taking place at the Tribeca Rooftop, New York City on October 12th. The Gala is intended to bring the Upwardly Global multicultural and multi-talented community together for an evening of reflection and celebration. The event will also be streamed live on October 26th at 7:30 p.m…. Read More

Media Measurement and Ad Tech Solutions: What’s Next? 2:30 p.m. – 3:30 p.m. PDT During the first two years of this decade, an already expanding ad tech and audience measurement provider universe seemed to go into overdrive, as media outlets, media agencies, and the clients they serve sought out new and definitive currency solutions. What… Read More