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As consumers have shifted towards streaming in the living room, so have music videos. As a universal genre of entertainment that is ubiquitous across CTV and OTT platforms, Vevo allows brands to align with the rapid growth and cultural relevance of music videos in the living room. Moreso, Vevo’s scaled audience provides unduplicated reach against… Read More

Modernizing and Future-Proofing TV Ad Measurement After the earth-shattering disruption of 2020, have traditional systems of valuing and measuring TV ads reached a tipping point? Join Adweek as we sit down with iSpot CEO and Founder, Sean Muller, to get his perspective on how real-time measurement at scale is key to modernizing TV advertising. He’ll… Read More

Accelerating the Transformation of TV and Streaming Ad Measurement Tune into this premier virtual event to hear marketing execs at T-Mobile, CarGurus, Amica Insurance, and ViacomCBS share innovative, data-driven approaches to TV advertising. From building a brand with heartfelt and empowering messaging during the pandemic, to using real-time data to optimize cross-screen ROAS, this stacked… Read More