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How Eli Lilly Outmaneuvers the Competition in a Fragmented Media World Pharma brands spent approximately $2.89B on linear TV in H1 2025, making up 6.02% of ad impressions—but as viewers shift to streaming, reaching audiences efficiently is harder than ever. Eli Lilly is rising above the fragmentation chaos with a unified measurement approach, and their… Read More

From uncovering the true impact of linear and streaming to merging online and offline performance, join the ANA for a high-impact webinar to see how Gen built a smarter, ROI-driven strategy. Learn from Steven Blackford, Senior Director of Customer Acquisition at Gen, and Afia Sheikh, Regional VP of Brand Partnerships at iSpot, as they break… Read More

Join us at the scenic Skytop Lodge in the Pocono Mountains for MediaPost’s Brand Insider Summit: Pharma & Health — where the industry’s top marketers will come together to address the most pressing challenges in healthcare today. From advancing women’s health to navigating market access and leveraging automation and analytics for faster, smarter decision-making, this… Read More