2026-27 Top 10 Football Ads

The top football ads across the 2026-27 NFL and college football seasons, ranked by the metric of your choice. Ads that ran in both are combined.

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Creative

Top 10 Football Ads by Impressions

1 YouTube TV Who's Coming Over? :30
YouTube TV
Who's Coming Over?
Impressions
Est. Spend
363 Airings
617 Likeability ▼ 2% below norm
Funny Top Emotion
17% Brand Recognition ▼ 57 pts below norm
Aired in NFL / College
2 Wendy's The Full Pub Experience: It's Back! :30
Wendy's
The Full Pub Experience: It's Back!
Impressions
Est. Spend
291 Airings
709 Likeability ▲ 13% above norm
Yummy Top Emotion
Aired in NFL / College
3 Liberty Mutual LiMu Emu & Doug: Parachute :30
Liberty Mutual
LiMu Emu & Doug: Parachute
Impressions
Est. Spend
282 Airings
646 Likeability ▲ 3% above norm
Funny Top Emotion
89% Brand Recognition ▲ 15 pts above norm
Aired in NFL / College
4 Bud Light The Move :30
Bud Light
The Move
Impressions
Est. Spend
126 Airings
628 Likeability
Thirsty Top Emotion
87% Brand Recognition ▲ 13 pts above norm
Aired in NFL / College
5 OpenAI Approved the Project :30
OpenAI
Approved the Project
Impressions
Est. Spend
98 Airings
558 Likeability ▼ 11% below norm
Inappropriate Top Emotion
64% Brand Recognition ▼ 10 pts below norm
Aired in NFL / College
6 AT&T Wireless Pool Reactions :30
AT&T Wireless
Pool Reactions
Impressions
Est. Spend
249 Airings
661 Likeability ▲ 5% above norm
Pbihulyjf Top Emotion
88% Brand Recognition ▲ 14 pts above norm
Aired in NFL / College
7 Amazon Prime Video Thursday Night Football :15
Amazon Prime Video
Thursday Night Football
Impressions
Est. Spend
90 Airings
602 Likeability ▼ 4% below norm
Funny Top Emotion
Aired in NFL / College
8 Apple iPhone Where Do You Go Next :30
Apple iPhone
Where Do You Go Next
Impressions
Est. Spend
194 Airings
659 Likeability ▲ 5% above norm
Cutting edge Top Emotion
80% Brand Recognition ▲ 6 pts above norm
Aired in NFL / College
9 Subway Mark's Invention :15
Subway
Mark's Invention
Impressions
Est. Spend
147 Airings
671 Likeability ▲ 7% above norm
Yummy Top Emotion
86% Brand Recognition ▲ 12 pts above norm
Aired in NFL / College
10 Arby's Foam Fingers :15
Arby's
Foam Fingers
Impressions
Est. Spend
113 Airings
671 Likeability ▲ 7% above norm
Yummy Top Emotion
91% Brand Recognition ▲ 17 pts above norm
Aired in NFL / College