FIAT 500 Abarth 2012 Super Bowl Commercial, Seduction
A young man dressed in a suit is surprised when he looks up from the sidewalk and sees model Catrinel Menghia bent over in a black and red dress, rubbing her leg. She catches him looking, walks up and slaps him, and then starts to seduce him in another language. She taps some foam from his coffee onto his lip, pulls at his necktie and whispers into his ear. Just as things are heating up, he opens his eyes and she has disappeared. In her place is a black and red 2012 FIAT 500 Abarth. In this Super Bowl XLVI spot, FIAT says “You’ll never forget the first time you see one” as someone is shown changing gears and speeding off in the car.