E*Trade 2012 Super Bowl Commercial, Fatherhood

Fatherhood is scary for everyone and E*Trade decided to concentrate on what they can offer new parents in the company’s Super Bowl XLVI ad. A new dad looks into the newborn unit, talking to a baby in a highchair about how expensive it is to raise a child. The talking baby tells the man about how reassuring financial advisors from E*Trade can be and what the company can help with but he stops talking when he sees Bobby, another baby in the unit. When he asks what Bobby is doing in there, the baby replies, “Speed dating.”

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