Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

Acura 2012 Super Bowl Commercial, Transactions

Comedian Jerry Seinfeld is known as an avid car collector, but what happens when he finds out he is second in line for the 2012 Acura NSX? In this Super Bowl XLVI advertisement, Seinfeld tries to convince the first person in line to give up his spot. He tries everything he can think of: jokes, gifts and bribes. His last ditch effort, offering access to his personal zipline system through Manhattan almost solidifies the deal. That is, until Jay Leno, also a well-known car collector, shows up to offer the man a jet-pack flying squirrel suit that can get him from New York to Los Angeles in twenty minutes.

More Super Bowl 2012 Ads