In a celebration of innovation, Best Buy’s 2012 Super Bowl ad features some of the people who created mobile phone technology parts or products. Innovators include Kevin Systrom, Ray Kurzweil, Philippe Kahn and Jim McKelvey. Best Buy would like to be known itself as creating something for the mobile phone market: A place where customers can find all brands, carriers and plans, as well as unbiased advice from knowledgeable employees.
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