E*Trade 2011 Super Bowl Commercial, Tailor

The talking E*Trade baby returns in this ad that aired during Super Bowl XLV on Feb. 6, 2011. In it, he is being fitted for clothes by Enzo, a tailor. The baby says that when he first found Enzo, he was concerned with his investing abilities — the baby recounts this my mimicking Enzo’s accent — but that he was able to develop a portfolio after being exposed to educational videos and customer support. Enzo is planning to retire in Tuscany. The baby starts to get choked up and assures viewers that Enzo is sad about it, too. He puts his small hand up to Enzo’s face, tells him not to say a word and says, “You’re welcome.” All the while, Enzo keeps taking the baby’s measurements.

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