BMW X3 2011 Super Bowl Commercial, Defying Logic
BMW factory workers recall the logic behind BMW building a factory in Spartanburg, SC. They say the company defied logic by digging in and keeping the production line going during a depression. They ask if it makes sense that a German car design came from California and for the BMW X3 to be customizable in ten million ways. Finally, they ask if it makes sense that every BMW X3 in the world was built in a small South Carolina town. This Super Bowl 2011 ad aired during Super Bowl XLV which saw the Pittsburgh Steelers face off against the Green Bay Packers.