CBS 2010 Super Bowl Commercial, The Late Show
In the 2010 Super Bowl XLIV, CBS promoted “The Late Show With David Letterman” in a 15-second spot. The commercial featured two esteemed late-night television talk show hosts, David Letterman and Jay Leno, seated on a couch on either side of Oprah Winfrey. The three of them are having a Super Bowl party – the “worst Super Bowl party ever,” according to David Letterman. Oprah tries to maintain the peace between the two late night hosts, but they insist on acting like children.