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Budweiser 2010 Super Bowl Commercial, Bridge

In Budweiser’s Super Bowl XLIV commercial, a man runs down the main street of a town and into a diner where he delivers a piece of terrible news. “The bridge is out!” he shouts, but no one pays him any attention. “There’s a Budweiser delivery truck on the other side,” he adds in desperation. Immediately, everyone springs into action. The entire town runs to the site. Working together, the townspeople form a human bridge that enables the delivery truck to drive across.