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Bridgestone 2010 Super Bowl Commercial, Your Tires or Your Wife

In the Super Bowl XLIV commercial for Bridgestone, a car is being pursued down a winding road on a dark and stormy night. Suddenly, the car reaches a blockade in the road set up by a group of threatening individuals. As the car skids to halt, a man with a microphone tells him the deal. Either he hands over his Bridgestone tires, or his life. The driver pushes a woman out of the car and speeds away. But, the man said “LIFE,” not “WIFE.”