The pressure is on as Snickers plans to air "the world's first live Super Bowl commercial" for Super Bowl LI. Its teaser features an audition that calls for a horse. See the ad, starring Adam Driver, on iSpot.tv after it airs during the third quarter of the Big Game Feb. 5, 2017.
iSpot Review — August 30, 2017
Snickers is an official Super Bowl 2017 advertiser. They are set to air one 30-second commercial during the game titled "Curtains" featuring Adam Driver. This will be the third consecutive time Snickers will have a Super Bowl ad. Last year, Snickers aired its commercial titled "Marilyn" featuring Willem Dafoe that ended up ranking #19 on the iSpot.tv Super Bowl Ad Performance Report with 2.0% digital share of voice, 33,592 social actions, 658,728 earned views and over 53.8 million TV impressions.