Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NFL Super Bowl 2017 TV Commercial, 'Future of Football: Shoes'

Richard Kent, professor of Biomechanics at the University of Virginia (UVA), views shoe research as an important part of the future of football. During Super Bowl LI, he explains that since cleats are an important piece of protective equipment, his team looks at every cleat pattern that comes into the league and shares the data with the players.

Advertiser
Advertiser Profiles
Tagline
“The Future of Football”
Songs - Add
Mood
Active
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
None have been identified for this spot

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