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NFL Super Bowl 2017 TV Commercial, 'Future of Football: Shoes'
Ad ID: 1472173
10s
2017
(
Inactive )
Richard Kent, professor of Biomechanics at the University of Virginia (UVA), views shoe research as an important part of the future of football. During Super Bowl LI, he explains that since cleats are an important piece of protective equipment, his team looks at every cleat pattern that comes into the league and shares the data with the players.
Advertiser
Tagline
“The Future of Football”
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Active
Super Bowl Commercial
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
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Agency
72andSunny (Creative Agency), OMD (Media Agency)
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NFL Super Bowl 2017 TV Spot, 'Future of Football: Shoes'
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NFL Super Bowl 2017 TV Spot, 'Future of Football: Shoes'
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