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NFL Super Bowl 2017 TV Spot, 'Future of Football: Shoes'

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Richard Kent, professor of Biomechanics at the University of Virginia (UVA), views shoe research as an important part of the future of football. During Super Bowl LI, he explains that since cleats are an important piece of protective equipment, his team looks at every cleat pattern that comes into the league and shares the data with the players.

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NFL
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Tagline
“The Future of Football”
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None have been identified for this spot
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Active
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2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
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Agency
72andSunny ... Creative Agency, OMD ... Media Agency
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