Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO TV Commercial, 'Casual Friday at Buckingham Palace'

Spectators at the Changing of the Guard are gobsmacked when a poorly dressed loafer comes to relieve a royal guard of his duties at Buckingham Palace. Wearing a dingy robe, swimming trunks and flip-flops, the new hire slumps over in his lawn chair and snacks on some buffalo wings. Unlike casual Fridays at Buckingham Palace, GEICO says the money you'll save by switching to its insurance will never come as a surprise.

Advertiser
Advertiser Profiles
Tagline
“15 Minutes Could Save You 15 Percent or More”
Songs - Add
Mood
Funny
Scene Location
London
Actors - Add
Christopher Ashman ... Royal palace guard
Agency
The Martin Agency Inc. (Agency)

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