Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About State Farm TV Commercial, 'Backstory: Truck' Song by John Taylor

On a rainy night, a man runs after a bus as it pulls away from the stop, leaving him stranded. As he waits, he reflects on his day working at a factory. State Farm follows the man through a number of scenes, rainy and sunny, day and night, as he soldiers through his long commute. After enough time and patience, the man is finally able to buy the white pickup truck he'd been eyeing. State Farm says it recognizes the hard work that went into saving up for it, because it's more than just a vehicle.

Advertiser
Advertiser Profiles
Tagline
“Here to Help Life Go Right.”
Phone
800-STATE-FARM
Mood
Emotional
Actors - Add
Austin Phalin ... Man
Screenshots

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