On a rainy night, a man runs after a bus as it pulls away from the stop, leaving him stranded. As he waits, he reflects on his day working at a factory. State Farm follows the man through a number of scenes, rainy and sunny, day and night, as he soldiers through his long commute. After enough time and patience, the man is finally able to buy the white pickup truck he'd been eyeing. State Farm says it recognizes the hard work that went into saving up for it, because it's more than just a vehicle.