Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO TV Commercial, 'Pigeons Fire at Will'

While a couple of little league baseball coaches discuss the prospect of taking a closer look at car insurance from GEICO, a gathering of nearby pigeons talks about how the company also offers protection for boats, homes, motorcycles ... even umbrella coverage. One of the birds targets a man who is going to wish he brought his umbrella and shouts, "Fire at will!" His friends, however, mistake his call to action as an identifier and instead shout greetings to "Will" as he passes by.

Advertiser
Advertiser Profiles
Tagline
“Great Savings and a Whole Lot More”
Songs - Add
Mood
Funny
Actors - Add
Eric Davis ... Coach on the right with beard., Jeff Pride ... Coach holding clipboard
Animals
Agency
The Martin Agency Inc. (Agency)

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