Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Nike TV Commercial, Welcome Back' Featuring Tiger Woods

To celebrate Tiger Woods's return, Nike composes a compilation of footage documenting Tiger's journey to the 2018 Masters tournament. The footage covers moments from Tiger's childhood, interviews with Oprah, a television commercial and, of course, Tiger flaunting his golf skills. The video cuts out for a moment when Tiger thinks he misses a shot, but when it returns his smile tells the audience that he made it. Nike welcomes Tiger back to the game.

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Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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