Because there are now more censors around the world than there are people, IBM highlights the various ways folks are interacting with its cloud and A.I. technologies to improve their work. Whether a farmer is using satellite data to help increase crop yields, supply chains are becoming more transparent with Blockchain or scientists are working with Watson to find new treatments, the company says its products are able to make work smarter for everyone. Even endangered rhino in Africa are being protected and monitored by IOT censors. To conclude, IBM asserts that "smart only really matters when we put it to work."

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Tagline
“Let's Put Smart to Work.”
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Active
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One World Trade Center, New York, NY
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The Ogilvy Group (Agency), Ogilvy & Mather Worldwide - New York (Creative Agency), Havas Worldwide (Digital Agency)

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