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Attention & Performance Analytics
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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TV Impressions
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Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Frito Lay Classic Mix TV Commercial, 'Dibs'

While the family packs lunches for the day, the father tries to call dibs on two different bags of chips from a Frito Lay Classic Mix box of snack-size portions. His son gives a business-like explanation and says each family member can only call one dibs per day, and the dibs are non-transferable. But, Dad finds a loophole: he calls dibs on the entire package of Classic Mix!

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Tagline
“Packed Full of Smiles”
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