As Meghan O'Leary makes her way down a flowing river surrounded by forest, she spots a Lincoln vehicle driving alongside her on the road. She begins to stroke faster, racing against the car even as it passes on an overhead bridge. When she pulls up to the dock, the Lincoln arrives just after, prompting her to say, "I won" before tossing to the driver the key to her rental and getting back her own. Lincoln says this is what it looks like to get your car serviced with the automaker. With complimentary pickup and delivery, the company believes it's giving customers the luxury of time.