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The North Face TV Commercial, 'Legacy Starts Here'

The North Face compares the United States' achievement of the lunar landing in the 1960s with the U.S. Freeski Team's quest for glory at the 2018 Winter Olympics in Pyeongchang. The clothing brand appropriates John F. Kennedy's statement "We choose to go to the moon and do the other things, not because they are easy, but because they are hard" to parallel its commitment to creating the team's uniforms in America and helping it represent the country well on the world stage.

The North Face
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“Legacy Starts Here”
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John F. Kennedy
People Ideas & Culture ... Agency, Starcom ... Media Agency
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