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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
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Industry Share of Voice - past 2 weeks
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About MasterCard MasterPass TV Commercial, 'Pelican Took My Wallet'
A jungle explorer wanted to photograph the nature around him but, while his back was turned, a pelican came across his backpack and ran off with his wallet. It sure makes a great story, and he's not worried about his credit cards because he has the Masterpass Digital Wallet. The mobile feature lets him use his phone to pay for lunch for himself and the man next to him on the airplane while he recounts his adventure. He hasn't even got to the part about the monkey yet!
Advertiser
Tagline
“Don't Just Buy It, Masterpass It.”
Songs
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Mood
Funny
Actors
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Sam Golzari ... Man in jungle, Kevin Grasmann ... Voice Over)
Agency
TracyLocke (Agency)
Screenshots
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