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General Mills TV Spot, 'Star Wars Color-Changing Spoons'

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A young girl dressed like Rey is delighted when she discovers a special spoon in her box of Honey Nut Cheerios. The spoon develops lightsaber-like powers as the girl swings it around the kitchen, slicing through her cereal box and sending her Cheerios flying into the air. The girl's mother declares that more training is in order as she pulls out her own spoon. Customers can find one of six color-changing Star Wars character spoons in specially marked boxes of Big G cereals. "Star Wars: The Last Jedi" hits theaters Dec. 15, 2017.

Published
December 15, 2017
Advertiser
General Mills
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Cheerios Honey Nut, Lucasfilm Star Wars: The Last Jedi, Cinnamon Toast Crunch, Cheerios Original, Cookie Crisp
Promotions
Find one of six color-changing character spoons inside specially marked boxes of Big G cereals
Songs - Add
None have been identified for this spot
Mood
Active
Movies
Star Wars: The Last Jedi
Actors - Add
Aurea Tomeski ... Mom, Barrett Leddy ... Voice Over, Isabella Mays ... Little girl pretending to be Rey
Agency
Publicis ... Agency, Saatchi & Saatchi ... Creative Agency, Mindshare ... Media Agency

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