Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About General Mills TV Commercial, 'Star Wars Color-Changing Spoons'

A young girl dressed like Rey is delighted when she discovers a special spoon in her box of Honey Nut Cheerios. The spoon develops lightsaber-like powers as the girl swings it around the kitchen, slicing through her cereal box and sending her Cheerios flying into the air. The girl's mother declares that more training is in order as she pulls out her own spoon. Customers can find one of six color-changing Star Wars character spoons in specially marked boxes of Big G cereals. "Star Wars: The Last Jedi" hits theaters Dec. 15, 2017.

Advertiser
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Promotions
Find one of six color-changing character spoons inside specially marked boxes of Big G cereals
Songs - Add
Mood
Active
Actors - Add
Aurea Tomeski ... Mom, Barrett Leddy ... Voice Over), Isabella Mays ... Little girl pretending to be Rey
Agency
Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)

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