Western Union believes in moving money to make the world you want. It tells people to keep their head up and head out. To do things they've seen in books and make sure their lists are ticked off in full. It encourages people to download its app – to tap here, send there – right now.

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Advertiser Profiles
Tagline
“Live More. Share More.”
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Emotional
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Euro RSCG (Agency)

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