When a woman decides it's time to take a closer look at GEICO, things get very close with the golden retriever behind her. Deep in the fur of the dog, two fleas are sluggishly facing off in a badminton match. After discussing GEICO's 97 percent customer satisfaction rating and fast and friendly service, one flea serves the ball. The listless pair debates, "In, out, in, out," until one smacks the shuttlecock out of play. Taking a closer look at GEICO can mean great savings and a whole lot more.