Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NAPA Auto Parts TV Commercial, 'A Day in Nature'

NAPA Auto Parts is out in nature, capturing animals like birds, deer and coyotes in their natural habitats. Jaunty music plays as someone commentates the scenes. That is, until the commentator hears the sound of a truck driving into the woods. When a hunter gets out of the truck, the commentator is revealed to be a talking deer, and it immediately leaves the vicinity to hopefully escape danger. NAPA Auto Parts says it has over 500,000 parts to help you keep your truck in top shape.

Advertiser Profiles
Tagline
“Know How”
Songs - Add
Mood
Funny
Actors - Add
Jeff Rechner ... Voice Over)
Animals
Agency
VML (Agency), VML (Creative Agency), VML (Digital Agency)

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