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Rolex TV Commercial, '"Five in a Row" by Roger Federer'

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Tennis star Roger Federer tried not to dwell on his goal of matching his idol Björn Borg's record of winning five consecutive Wimbledon titles. In 2007, at the decisive game that would tie Borg's achievement, and with Borg himself in the stands cheering him on, Federer needed to remain focused on the court and on his formidable opponent on the other side of the net. After his victory, Federer collapsed in ecstasy and disbelief, and Borg congratulated him with a warm embrace. Rolex is the official timekeeper of Wimbledon.

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Songs - Add
None have been identified for this spot
Scene Location
All England Lawn Tennis and Croquet Club, London
Actors - Add
Roger Federer ... Athlete, Björn Borg
JWT ... Creative Agency, Mindshare ... Media Agency
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