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Bacardi TV Commercial, 'Summer Heat'

The people of a vibrant city make their way down the street to a bar serving Bacardi cocktails garnished with fresh orange slices and mint leaves. As they pass a street vendor and a traffic controller, their dance moves play in a loop. Bacardi invites us to break free for summer, highlighting its Superior and Banana rums.

Advertiser
Bacardi
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Bacardi Superior, Bacardi Banana
Tagline
“It's Summer. Break Free.”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
BBDO ... Creative Agency, BBDO ... Digital Agency, BBDO ... Media Agency
Screenshots
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Media Measurement

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Local Impressions
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Attention & Performance Analytics

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