The people of a vibrant city make their way down the street to a bar serving Bacardi cocktails garnished with fresh orange slices and mint leaves. As they pass a street vendor and a traffic controller, their dance moves play in a loop. Bacardi invites us to break free for summer, highlighting its Superior and Banana rums.

Advertiser
Advertiser Profiles
Tagline
“It's Summer. Break Free.”
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Active
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Agency
BBDO Worldwide (Creative Agency), BBDO Worldwide (Digital Agency), BBDO Worldwide (Media Agency)

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