Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About The Kraken Black Spiced Rum TV Commercial, 'Black Ink'
A black Kraken comes to life from the label on a bottle of The Kraken Black Spiced Rum while a version of "Sea of Love," originally by Phil Phillips plays in the background. The Kraken rises out of the inky sea, surrounds and crushes a wooden ship and opens its eye and shrieks before sinking back into the black ink water.
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