Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Midas $19.99 Oil Change TV Commercial, 'Plane'

King Midas promises customers they will get special treatment at Midas, just like him. When he comes across an employee offering a customer a special $19.99 Oil Change With Tire Rotation, he is suddenly struck with the idea to have a plane fly a solid gold banner with the deal written on it. Although a flash reveals the banner would drag heavily on the ground, King Midas urges customers to come in for the deal.

Advertiser
Advertiser Profiles
Promotions
Conventional Oil Change promotion (expires: 03/31/2018)
Tagline
“Trust the Midas Touch.”
Songs - Add
Mood
Funny
Actors - Add
Jon Curry ... Midas Technician, Tom Parker ... King Midas
Characters
Agency
Nerland Agency (Agency), The Martin Agency (Creative Agency), The Martin Agency (Media Agency)

More Midas Commercials

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