Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Midas TV Commercial, 'The Golden Guarantee'

As King Midas walks through a Midas automotive service center, everything he touches turns to gold. He announces that Midas offers limited lifetime guarantees on all kinds of automobile parts like struts, brakes and shocks. There are, however, some things he must keep his hands off of -- like the shop's pet golden retriever, for instance. It's a good thing he's not a dog person. Midas believes it is always a touch better.

Advertiser
Advertiser Profiles
Tagline
“Trust the Midas Touch.”
Songs - Add
Mood
Funny
Actors - Add
Corsica Wilson ... Customer, Tom Parker ... King Midas, Drew Rausch ... Midas employee
Characters
Animals
Agency
Nerland Agency (Agency), The Martin Agency (Creative Agency), The Martin Agency (Media Agency)

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