As King Midas walks through a Midas automotive service center, everything he touches turns to gold. He announces that Midas offers limited lifetime guarantees on all kinds of automobile parts like struts, brakes and shocks. There are, however, some things he must keep his hands off of -- like the shop's pet golden retriever, for instance. It's a good thing he's not a dog person. Midas believes it is always a touch better.