Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Angel Soft TV Commercial, 'First Breakup'

A teenage boy suffers through his first heartbreak, locked inside of the bathroom and wiping his tears with Angel Soft toilet paper. His father sits outside trying to make things better by talking about when he was younger. He cracks a joke about how the only girl who would talk to him was Grandma, and that finally draws a laugh out of his son.

Advertiser
Advertiser Profiles
Tagline
“Be Soft. Be Strong.”
Music
The song was created for this commercial
Mood
Emotional
Actors - Add
Ray Davis ... Dad
Production
Eric Berkowitz ... Producer, Gary Romano ... Producer, Marc Kovacs ... Producer, Samuel & Gunnar ... Director
Agency
Deutsch Inc. (Creative Agency), Humble (Production Company)
Screenshots

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