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Est. Spend

Attention & Performance Analytics
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Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Earned Online Views
Social Impressions
Sentiment
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Industry Share of Voice - past 2 weeks
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Impressions
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About Samsung Galaxy TV Commercial, 'Growing Up' Song by Chyvonne Scott

This man has been on board with the iPhone since he first passed by the block-spanning lines for the original model back in 2007. He was so excited when he opened the box that he had to immediately call his friends and tell them to "Guess what I just got." However, over the years, his devices' shortcomings frequently made themselves apparent to him, from their inability to take a picture with full storage to the tiny screen (especially in comparison to a Samsung Galaxy). While he's forced to put his devices on rice after they get wet and use dongles for his headphones, he looks on in envy as his girlfriend enjoys her Galaxy's NFC capability and wireless charging. Finally, by 2017, he's had enough, relegating his old iPhone to the drawer and using the Live Message on his newly unboxed Galaxy to brag to his friends (just as he did a decade earlier). As he passes by the now-diminished queue for the iPhone X, he makes eye contact with an Apple devotee and walks away from his old obsession.

Advertiser
Advertiser Profiles
Tagline
“Upgrade to Galaxy”
Mood
Active
Actors - Add
Juliet James ... Lauren
Agency
72andSunny (Agency), MWWPR (Creative Agency), R/GA (Digital Agency)

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