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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Industry Share of Voice - past 2 weeks
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Impressions
Engagement

About Blue Buffalo Life Protection Formula TV Commercial, 'Blue Buffalo vs. Purina One'

Two pet parents answer questions about the food they give to their beloved dogs. Parker's owner feeds him Blue Buffalo, whereas Harvey's mom opts for Purina ONE. When they read off the ingredients, they find the Blue Buffalo contains real chicken meat, brown rice and barley. The Purina ONE, on the other hand, utilizes byproduct, corn meal and brewers rice. This prompts Harvey to try and break through the split screen so he can get at the food... and his mom to snatch the bag for a closer look. Blue Buffalo says that eight out of 10 pet owners chose its product over Purina ONE.

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Tagline
“Love Them Like Family. Feed Them Like Family.”
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