Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Arm & Hammer Complete Care Toothpaste TV Commercial, 'Traits'

Arm & Hammer Oral Care knows there are traits you are born with but it doesn't think your smile is one of the them. As family members show off traits like their mother's eyes or their family's freckles, the brand says their smiles are something all their own. The brand urges people to protect their smile with Complete Care toothpaste, which uses the power of baking soda to neutralize acids for stronger teeth and gums.

Advertiser Profiles
Tagline
“The Standard of Purity”
Songs - Add
Mood
Active
Actors - Add
Andrea Fazzini ... Lady brushing teeth with spouse, Steve B Walters, Sr ... Dad with son in opening, Steven Walters ... Son with his dad

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