Arm & Hammer Oral Care knows there are traits you are born with but it doesn't think your smile is one of the them. As family members show off traits like their mother's eyes or their family's freckles, the brand says their smiles are something all their own. The brand urges people to protect their smile with Complete Care toothpaste, which uses the power of baking soda to neutralize acids for stronger teeth and gums.

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Tagline
“The Standard of Purity”
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Active
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Andrea Fazzini ... Lady brushing teeth with spouse, Steve B Walters, Sr ... Dad with son in opening, Steven Walters ... Son with his dad

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