Bud Light says that a keg of Bud Light is changed every six seconds and lets us into a ye olde tavern to see that principle in action. When one bartender taps out of beer, a man pulls a thick rope to call for more. The king of the land enters to much fanfare, bringing with him a new keg and tap laid out on a velvet pillow. The king is happy to let the Bug Light flow again to toasts of "Dilly Dilly" but before he can leave, another bartender calls out for more beer and to his annoyance, he must do his duty once more.

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Tagline
“Dilly Dilly”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
John Hoogenakker ... The King, Rafi SIlver ... Voice Over)
Agency
Wieden+Kennedy (Creative Agency), AKQA (Digital Agency)

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