Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bud Light TV Commercial, 'Tapping Ceremony'

Bud Light says that a keg of Bud Light is changed every six seconds and lets us into a ye olde tavern to see that principle in action. When one bartender taps out of beer, a man pulls a thick rope to call for more. The king of the land enters to much fanfare, bringing with him a new keg and tap laid out on a velvet pillow. The king is happy to let the Bug Light flow again to toasts of "Dilly Dilly" but before he can leave, another bartender calls out for more beer and to his annoyance, he must do his duty once more.

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Products
Tagline
“Dilly Dilly”
Songs - Add
Mood
Funny
Actors - Add
John Hoogenakker ... The King
Agency
Wieden+Kennedy (Creative Agency), AKQA (Digital Agency)

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