Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About New York Life TV Commercial, 'Having a Baby'

After 107 years, New York Life realizes that people don't just have babies. It acknowledges that some people may be having their first baby while others may end up with more than they expected. That said, the insurance company believes it can help families with their financial plans.

Advertiser
Advertiser Profiles
Tagline
“Insure. Invest. Retire.”
Songs - Add
Mood
Active
Actors - Add
Ali Lee ... Woman with bangs and yellow headband watching girl with flamingo, Candice Ramirez ... Mom's friend in blue jean shirt at pool party, Nick Cobb ... Father at hospital nursery, Ruben Dario ... Dad having twins
Characters
Agency
TargetCast tcm (Agency), Anomaly (Creative Agency), Code and Theory (Digital Agency), MediaVest (Media Agency)

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