Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Toyota TV Commercial, 'Thin Ice' Featuring Ashley Wagner

Toyota represents the journey of Olympic figure skater Ashley Wagner with a moonlit dance on the ice. As an instrumental version of Metallica's "Nothing Else Matters" plays, Ashley begins to skate and describe the balancing act of her career. With one wrong move, she falls and appears in the icy water below the ice, her dreams nearly slipping away. Ashley believes it is her struggle that allows her to rise stronger and skate again as a new dawn rises.

Advertiser
Advertiser Profiles
Tagline
“Start Your Impossible”
Mood
Emotional
Events & Venues
2018 Winter Olympics Feb 9, 2018 - Feb 25, 2018, 2018 Winter Paralympics Mar 8, 2018 - Mar 18, 2018
Actors - Add
Ashley Wagner ... Athlete
Agency
Saatchi & Saatchi (Agency), iCrossing (Creative Agency), iCrossing (Digital Agency)

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