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Chevrolet Bonus Tag Event TV Spot, '2017 Silverado 1500: Truck Bed' [T2]

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The Chevrolet spokesman invites real people to compare the durability of a Chevy Silverado steel bed with the aluminum bed of a Ford F-150. After cranes dump concrete blocks into the truck beds, the volunteers are asked to inspect each one for damage. They find that the Ford's aluminum bed has full-on cracks while the Chevy's steel bed only has dents. For a limited time, customers can get a discounted lease on the 2017 Silverado 1500 Double Cab LT All Star and find a Chevy Bonus Tag for $1,500 lease cash.

May 16, 2017
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Chevrolet Silverado, 2017 Chevrolet Silverado 1500 Double Cab LT All Star, Ford F-150
Bonus Tag Event: Get $1,500 lease cash on select pickups in stock (expires: 05/31/2017)
“Find New Roads”
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Potsch Boyd ... Spokesman
McCann Worldgroup ... Agency, Commonwealth//McCann ... Creative Agency, Carat ... Media Agency
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