Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dell Technologies TV Commercial, 'Digital Transformation' Feat. Jeffrey Wright

Actor Jeffrey Wright takes the stage to prove that flipping a magic switch doesn't make digital transformation happen -- a groundbreaking company such as Dell does. For instance, Wright says as he refers to a moving stage set, Dell Technologies' seven leaders work together to make things that are seemingly impossible, like a car that can read your mind or glasses that can make the blind see, a reality. Magic can't make digital transformation happen, but according to Dell, we can.

Advertiser Profiles
Tagline
“Let's Make It Real”
Music
The song was created for this commercial
Mood
Active
Actors - Add
Jeffrey Wright ... Actor/Actress, Nayo Wallace ... Blind woman, Raquel Bell ... Paramedic
Production
Alex Lisee ... Producer, Justin Brown ... Director of Photography, Shannon Jones ... Producer, Tom Hooper ... Director
Agency
Y&R (Creative Agency), Smuggler (Production Company)

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