Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
Goldman Sachs to Invest $325M into to Accelerate Modern TV Measurement Currencies. Read More>

General Mills TV Spot, 'Gluten-Free Game Show'

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

For the win, this man must complete a game show word puzzle missing one letter. Even with a clue from the host, he has trouble coming up with the correct response. General Mills believes good starts with "G" and showcases a variety of exactly what the contestant was meant to answer with: gluten-free breakfast cereal.

July 17, 2017
General Mills
Advertiser Profiles
Facebook, Twitter, YouTube
Cheerios Honey Nut Gluten Free, Cheerios Original Gluten Free, Chex Rice Chex Gluten Free, Cheerios Multi Grain Gluten Free, Lucky Charms Gluten Free
“Good Starts With G”
Songs - Add
None have been identified for this spot
Actors - Add
None have been identified for this spot.
Publicis ... Agency, Saatchi & Saatchi ... Creative Agency, Mindshare ... Media Agency
View All Screenshots