Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Famous Footwear TV Commercial, 'Every Step Counts'

Famous Footwear believes you can't always put a letter grade on the lessons kids will learn in school. Missing the shot in the basketball game, struggling with a robotics project and being nervous to present a project all teach resilience and tenacity. Famous Footwear celebrates the moms who show their kids that every step -- even a misstep -- is a step forward.


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